Advertising on Instagram

Table of Contents

Social media marketing is almost incomplete without the mention of Instagram.

Unlike advertising on Google, Advertising on Instagram functions in three ways and they are by advertising a post, an Instagram business page, or a website through retargeting.

This article will focus on everything that has to do with advertising on Instagram and how you can go about it as a complete beginner. You will also learn some of the benefits of advertising on Instagram whether you are new or have used the platform for advertising before.

Instagram Ads

Instagram ads are very new fashion ways to get your business to the forefront, Unlike the Facebook advertising.

By that, I mean, most of your customers and potential customers are already on Instagram and they spend most of their days just looking through posts by celebrities.

Depending on what their interests are, you can introduce to them what you do and how you do it. Instagram ads don’t work like google ads where you don’t pay any fee until users interact with your site. Advertising on Instagram is a pay-before-service deal.

Benefits of advertising on Instagram

Below are some of the benefits you stand to gain when you advertise your business on Instagram. Note that advertising on Instagram isn’t only for businesses. Some celebrities use Instagram ads to promote some of their songs.

Let’s look at some of the benefits that Itay Verchik gives us, before moving on.

1. Boosting brand awareness

As mentioned earlier, the majority of your customers are on Instagram so why not take your ads to them. Your brand would get a facelift if you properly target your ads.

2. More focused targeting

You could have a million followers and still get very little patronage. This is not because your ad copy and graphics weren’t good but because most of the people who follow you may not be interested in what you sell, especially when the account is not a business account.

Instagram strategically places the ads where only those who are interested in your business would be able to see it. Instagram ads don’t reach all the billions of people using the platform. However, it reaches the millions or thousands that really matter, depending on your budget.

3. Organic followership

If your account is new and you want to be able to attract only those who can buy from you, then Instagram ads will help you fill your list of followers with only potential customers. Using this technique, you may not have to spend too much on ads in the future because most of your followers are advertisers.

There are several other benefits but for the purpose of this article, we will go on to how you can go about creating your own Instagram ad for your business.

How to run Instagram Ads

Below are some steps to creating your own Instagram ads:

1. Create marketing objectives

What do you intend to achieve with your ad? Are you trying to achieve more sales, get more engagements to your website, or increase your brand awareness? Whatever your reason is, ensure that it is properly planned to ensure that you are targeting the right audience.

2. Choose your target audience

One benefit of advertising on Instagram is the fact that you get to choose who you want to advertise to. Who needs your products? Teenagers, adults, seniors, students, or workers? These things can be prepared by you before the ad is placed.

3. Set a budget

Instagram lets you create ads based on the number of days you want to have the ad. For new businesses, it is always advisable to go for a longer span advert. This is because they are discounted, and they will help get your business out on the frontline for longer.

4. Create the ad

When you have carried out everything that needs to be done, you can get the ad running in real-time. By now, you should already be seeing the positive impact of the ad on your business and products.


Instagram ads will take your business farther than an ordinary Instagram account with millions of followers will – contact me for more details.

Just follow some of the suggested steps to carry out a good and focused Instagram ad and see for yourself how improved your sales will be.

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